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15 Tips on how to promote small businesses with Facebook

15 Tips on how to promote small businesses with Facebook

1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...
The Importance of keeping Web and Mobile Sites Optimized

The Importance of keeping Web and Mobile Sites Optimized

1. Better Search Engine Ranking and Visibility In April of 2015, Google decided to finally put their foot down regarding websites that ignored the needs of mobile users. Websites that met their mobile-friendly design guidelines would get a ranking boost for all mobile...
Startup Tips for Small Business Professionals

Startup Tips for Small Business Professionals

Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...
Small Town Marketing vs Big City Promotions

Small Town Marketing vs Big City Promotions

Marketing in a small town is much different than doing so in a large city. Most marketing advice you’ll find online comes from those living or targeting markets in big cities. As such, their advice doesn’t always translate well for those looking to promote in smaller...
Your Brand’s Voice: Formal, fun, or somewhere in the middle

Your Brand’s Voice: Formal, fun, or somewhere in the middle

Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...