Facebook Ads vs. Google Ads: Which Is Right for Your Local Business? If you’re ready to run paid ads, the two platforms that come up most for local businesses are Google Ads and Meta Ads (Facebook and Instagram). Google processes over 8.5 billion searches per...
How to Manage Social Media for Your Local Business Without Spending All Day on It Social media is one of those things most local business owners know they should be doing and almost never feel good about. Either you’re posting constantly and not sure it’s...
Top 10 Benefits of Social Media Marketing Maybe you post on Facebook when you remember to. Maybe Instagram feels like one more chore on a list that is already too long. If that sounds familiar, you are not alone. A lot of local business owners treat social media like...
Why Social Media Matters for Small Businesses (And How to Use It) Social media marketing means using platforms like Facebook, Instagram, and YouTube to build brand awareness, attract customers, and stay connected with your community. For small businesses, it’s...
How to Use X (Twitter) to Market Your Local Business X, the platform formerly known as Twitter, still has over 500 million monthly active users worldwide. For local businesses in the Chicagoland area, that audience includes customers, journalists, local influencers,...
How to Use Instagram to Market Your Local Business Instagram has over 2 billion active users. More than 500 million of them check the app every single day. And a big chunk of them are looking at local businesses, products, and services right in their own backyard. The...
