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6 Marketing Challenges that Can Make or Break Your Business

6 Marketing Challenges that Can Make or Break Your Business

Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important

Why Digital Marketing is Important

The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
5 Digital Marketing Trends to Watch Out for in 2018

5 Digital Marketing Trends to Watch Out for in 2018

Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...
Strategies for Marketing a Niche Business

Strategies for Marketing a Niche Business

If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
How Digital Marketing Affects Consumer Behavior

How Digital Marketing Affects Consumer Behavior

Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...