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7 Google Business Profile Fixes That Can Double Calls for Your Home Service Business
Your Google Business Profile is often the first thing homeowners see. For local businesses, an optimized profile means more calls and more jobs. Here are seven fixes that improve visibility, build trust, and help you beat competitors in local search.
Why Is Web Design Important?
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Why Outsourcing Your Marketing Is One of the Smartest Moves a Small Business Can Make
Why Outsourcing Your Marketing Is One of the Smartest Moves a Small Business Can Make You started your business because you are good at something specific. Maybe you run a bakery in Naperville, a plumbing company in Schaumburg, or an accounting firm in Downers Grove....
Why Every Page, Email, and Post Needs a Call to Action
Why Every Page, Email, and Post Needs a Call to Action A call to action (CTA) is a prompt that tells someone what to do next. "Call us today," "Get a free estimate," and "Schedule your appointment" are all calls to action. They seem obvious, but a large percentage of...
Why SEO Still Matters for Your Local Business
Why SEO Still Matters for Your Local Business SEO is how your website gets found on Google. It covers the steps that help search engines understand what your business does, so they show your site to the right people. For a local business, that means showing up when a...
How to Use Social Media to Build Community Around Your Local Business
How to Use Social Media to Build Community Around Your Local Business Most local businesses use social media as a broadcast tool. They post an offer or a promotion, then wonder why nothing comes of it. The problem isn't the platform. It's the approach. The businesses...
15 Tips on how to promote small businesses with Facebook
1. How to Promote Your Facebook Business Page for Free Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because...
Is Your Business Website Driving Customers Away?
Is Your Business Website Driving Customers Away? Most business owners build a website, launch it, and then forget about it for years. Meanwhile, site speed expectations change, Google updates its ranking factors, and more than 60% of searches shift to mobile. The logo...
Startup Tips for Small Business Professionals
Make a business plan Having an idea is one thing, but having a legitimate business plan is another story. A proper business plan gives you a significant advantage. So how do you make a business plan? In simple terms, a business plan is the written description of your...
Small Town Marketing vs Big City Marketing: What Actually Works Where You Are
Small Town Marketing vs Big City Marketing: What Actually Works Where You Are Most marketing advice you find online was written for businesses chasing millions of people in Chicago, Los Angeles, or New York. The playbook assumes a massive audience, a crowded market,...