If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...
Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...
In order for any business to earn a share of the marketplace, there are four critical areas they need to work on: Engage, Grow, Increase, and Results. Engage You need to be able to engage your audience (in this case your potential customers). We can assist in...
In this day and age, having an online presence can be the best thing you do for your business. People search for what they need through search engines, typing in certain keywords to help them find businesses or services in their area. This is where local SEO...
