When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
