Blog
“You need to spend money to make money.” How true is that in regard to marketing?
You’ve worked hard, came up with a brilliant idea, and transformed that into a real business. But no matter how good your products or services are, the adage of “if you build it they will come” doesn’t exactly ring true these days. Competition is fierce, and the...
Why should I have a newsletter? Who cares what I’m up to?
When it comes to marketing campaigns, a newsletter isn’t likely the first idea that comes to mind. However, despite its reputation as a “boring” or antiquated tool, newsletters can offer a unique way to connect, communicate with and sell to, your customer base. Heck,...
The Magic of Leave-Behinds: Leaving Lasting Impressions
We’ve all seen them. More than likely, you have several in your house. Take a look around. How many pens do you have bearing a company logo or slogan? Keychains? How many business cards to you carry around in your wallet or purse? If you’ve been to a career fair, then...
Customer Reviews, an Essential Component to your Business Strategy
Customer reviews have become an integral part of marketing, consumer influence and branding. The principal of social proof is alive and well, with over 75% of purchases being influenced by some type of social influence. The opinions of real people who have actually...
How to Improve Your Business with Email Marketing
Business is booming. Or at least we hope it is. And you’re looking for new ways to improve your bottom line, drive sales, engage your audience and grow the company. But marketing is expensive. And these days every dollar spent needs to count. Spending hard-earned...
The Advantages of Using a Boutique Agency Vs. Marketing Firm
In Sydney Pollack’s 1995 film "Sabrina," Julia Ormond reminds Harrison Ford, “More is not always better, Linus. Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more...
6 Marketing Challenges that Can Make or Break Your Business
Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on...
Why Digital Marketing is Important
The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores....
5 Digital Marketing Trends to Watch Out for in 2018
Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and...
Strategies for Marketing a Niche Business
If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve...