Blog
How Digital Marketing Affects Consumer Behavior
Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and...
Digital Marketing vs. Traditional Marketing
Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t...
Top 10 Benefits of Social Media Marketing
Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to...
Why is Social Media Important for Small Businesses?
Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of...
Using Facebook to Market Your Small Business
Facebook is the most widely used social media platform for businesses and as many as 41 percent of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they...
Using Twitter to Market Your Small Business
In the latter part of 2013, Twitter had over 232 million active users each month, majority of which lived in the U.S. In 2015, this number grew to 300 million. Although Twitter is no longer as widely used as Facebook, it is still a very powerful marketing tool. So if...
Using Instagram to Market Your Small Business
Instagram currently has over 400 million users. So it’s not surprising that it has become a way for businesses to connect with people. While majority of those who use this social platform are teens and college students, there are also people from all age groups who...
What to Expect for Social Media in 2017
If you own a business, then you probably know how important social media marketing is. A lot of businesses of all sizes have tapped social networks like Facebook and Instagram to reach their audience and interact with them. Social media has been around for a decade...
Is Facebook an Effective Tool for Social Media Marketing?
Facebook has established itself as the #1 social networking website and it continues to give a wealth of benefits for businesses. If you have not yet thought about the marketing opportunities you can have with Facebook, consider the following points: 1. Facebook...
How to Use Social Media Ads to Target and Retarget Your Customers
Using social media as a channel for reaching your target audience can be the best approach but only if you know who your intended audience is exactly. There are more than a billion active users on Facebook. Instagram has 400 million users. There are hundreds of...