Blog
Your Brand’s Voice: Formal, fun, or somewhere in the middle
Brands are most effective and notable when they have a unique, consistent and resonating voice that connects with their target audience. This voice is rooted in their implementations across platforms, in their public relations, in the communication with their...
10 Benefits of having a Company Website for your Small Business
If you aim to grow your brand, having a website is no longer optional in today’s marketplace. And while having a website can put your small business globally on the map, it’s just as vital for those SMBs operating locally. Adweek reports that over 81% of consumers...
May Roundup: 16 Organization Tips for Your Small Business
1.You should have a Google my business profile Millions of people use Google Search as their first step when looking for goods or services. With a GMB created, you can ensure that they see the correct information. You can make sure that your business is getting a...
5 Online Marketing Tactics Brick-and-Mortar Stores Can Use to Thrive
You’ve worked hard to establish a thriving and successful brick and mortar (physical) business. But the potential of leveraging online marketing and tactics has you intrigued. As well it should. Over 81% of consumers being their buying research process by conducting a...
April Roundup: 15 of our Favorite Productivity Tips
Happy Friday! Where did April go? It has just flown by. As the week/month comes to a close, it's always good to reflect on what you got done and see how far away you are from accomplishing your goals. Which got us thinking — how about we make our April roundup post...
Advertising on Facebook – is it as effective as I’ve heard?
When it comes to paid advertising online, you only have two MAJOR options: Facebook Ads and AdWords. Which one is better? There’s no universal answer to that question. The only way to decide which platform is a better fit for you is by defining your needs as clearly...
Heatmaps – your key to improving the user experience and driving conversions
In a nutshell, a heat map is a visual representation of data. It can make data analysis a lot quicker due to the fact that it is easier for the human brain to comprehend data when it is represented visually. The data is often color-coded to make it easier to...
Social Media Management tips and tricks
In June 2017, Facebook’s monthly user count passed the two billion mark — that’s over 1/4 of the global population. Social media as a whole is growing at a tremendous pace, and more businesses are starting to take notice of its potential in the advertising world. As...
Importance of Analytics for Businesses Big and Small
For most businesses, the top priority is offering valuable products and services to their consumers. The best way to do this is to stay ahead of their competition and keep innovating. In the past, companies would use flawed, time-consuming models to gauge how their...
February Roundup: 20 of Our Favorite Small Business Marketing Tips
Running your own business can be exhausting, and it can be a challenge coming up with new, fresh and fun marketing ideas when you're burnt out. Not only that, but these fun marketing ideas need to be within your marketing budget. Fear not! Here are 20 effective...